Drive Member Engagement
At UWS, we understand that strong member engagement is the cornerstone of any successful local union. Whether your union works in a particular industry or trade, or bargains with a public utility, or some other large or public employer, our technology services are designed to help you efficiently drive engagement, making it easier for your members to stay connected, informed, and actively involved.
Here are a few of the ways we can help:
Increasing Attendance at Local Events:
Use our tailored communications tools, to boost attendance at local meetings and events by sending timely reminders, offering easy RSVP options, and delivering event details directly to members’ devices and social accounts. Our user-friendly platforms ensure that no one misses out on important union activities, making it easier to engage your members personally, on a regular basis. Whether it’s a general membership meeting, a training session, workshop or a political or community event, we help you get the word out affordably and effectively.
By making engagement convenient and accessible, we can empower your union to create stronger connections with your members, and foster a sense of community and participation that drives long-term success.
Increase Jurisdictional Share in Markets that are Overly Saturated
For trades operating In competitive and increasingly saturated markets, standing out and expanding jurisdictional market share can be a challenge. To assist in this effort, we equip unions with the tools and strategies they need to gain an edge over non-affiliated competitors, ensuring your members and contractors identify and secure more work opportunities.
Expand Market Share in Lower Density Areas:
In newer markets, some trades may face a lower foothold, due to rapidly developing technologies and other environmental / contextual factors.
We provide trade unions with data-driven insights and advanced communication strategies that highlight the unique value your members bring to every project. By leveraging these tools, you can craft compelling messaging that resonates with key decision-makers in your jurisdiction — whether it’s local governments, commercial developers, or other key industry stakeholders.
Additionally, our solutions enable you to “stay ahead” of emerging trends and opportunities, positioning your trade union and signatory contractors as “go-to providers” of skilled labor in energy-efficient and delivery projects, renewables, and infrastructure upgrades. We help you effectively communicate your jurisdictional advantages, ensuring your union’s presence is felt even in the most crowded and / or low density markets.
With our dedicated support, your union can increase its market share, secure more contracts, and help ensure that work stays within your jurisdiction, where it belongs.
Publicize Success Stories that Highlight Your Impact on Community Projects
We believe that every success story deserves to be told.
Showcasing the positive impact your union has on projects in the communities your members live and work in is a powerful way to strengthen your reputation and build pride among your members while gaining support from the public at large.
Our co-op provides unions with the tools to effectively announce and publicize their achievements. Whether it’s completing a major project, leading an innovative energy retrofit, or making a difference in the local community, we help you craft the narratives that highlight what your union brings to the table.
From creating and coordinating engaging web content and social media outreach to producing professional newsletters and press releases, our teams’ solutions ensure your success stories reach the right audience—members, contractors, or the broader community. By shining a spotlight on your contributions, and distributing this information, you not only boost your union’s profile but also demonstrate the value your members deliver to every project and neighborhood they touch.
With our expertise, your union can celebrate its wins, attract positive attention, and reinforce its position as a leader in both the industry and the community.
Highlight the Value Provided by Highly-Trained Members and Apprentices to Contractors, Developers, and Owners
We understand the importance of showcasing the expertise and value that your union- members and apprentices bring to every project. By effectively communicating this value to contractors, developers, and project owners, in a systematic manner, you ensure that your union remains their first choice for accessing high-quality labor at competitive bids.
Demonstrate Value to Key Jurisdictional Industry Stakeholders:
Unions use our tools and services to highlight the unmatched skills and professionalism of their members and apprentices. Through tailored messaging, targeted campaigns, and strategic communications, we help you illustrate how your union’s workforce contributes to the success of area major projects—delivering quality, reliability, and efficiency every time.
By leveraging digital platforms, we showcase and emphasize the value that your members bring to the table. We also ensure that these success stories are seen by the right people—contractors, developers, and owners—reinforcing the message that your union is a trusted partner in building the future in your jurisdiction.. Build and distribute compelling case studies, testimonials, and project updates; we will assist you
With our support, your union can effectively communicate the advantages of hiring your members and apprentices, helping your signatories secure more contracts and build lasting work relationships.
Leverage Various Channels (Including Social) to Drive Non-Affiliated Firms and Workers Toward Your Union
Reaching your audience requires more than just a website. We help unions leverage a variety of channels—including social media, email marketing, and digital campaigns—to ensure your message reaches the right people and drives them back to your union.
We help unions engage with contractors, developers, project owners, and members through strategic use of social media and other digital information and platforms. By crafting compelling content and strategically distributing it across multiple channels, we ensure that your union’s message resonates with your target audience.
From increasing your social media presence to driving traffic to your website or other key resources, we use proven strategies to enhance your digital footprint. Whether it’s showcasing success stories, promoting training programs, or highlighting your members’ expertise, we help guide your audience from awareness to action—bringing them directly to the source: your union.
By using data-driven insights and consistent messaging, we can course-correct and amplify your reach and ensure that your union remains top of mind for those making critical decisions in your industry.
Benefit: Identify New Market Entrants and Consistently Highlight the Value and Benefits of Affiliation
Staying competitive in your jurisdiction means continually identifying new market entrants and demonstrating the value of union affiliation. Our solutions are designed to help your union attract these new players by consistently highlighting the advantages of joining forces with a local, well-established, skilled workforce.
Our public technology co-op provides unions with the tools to identify and engage new contractors, developers, and other key market entrants. Through targeted outreach, digital marketing, and strategic communication campaigns, we help you reach these new players and help you make a compelling case for union affiliation.
We highlight the tangible benefits your union offers—such as access to highly trained apprentices and journeymen and women, industry expertise, and a strong support network—ensuring that potential affiliates understand the value of partnering with your union. By consistently reinforcing the advantages of affiliation, we help you expand your network, grow your membership, and solidify your local’s position as a leader in your industry.
With our tailored strategies, your union can effectively engage new market entrants and show them why being part of your union is a smart, strategic choice that benefits everyone involved.
Articulate the Value of Your Local Union’s Apprenticeship and Training to Prospective Apprentices, Their Parents, and the Surrounding Community
We understand : the future of your union depends on attracting and training the next generation of skilled electricians. Effectively communicating the value of your Apprenticeship and Training program to prospective apprentices, their families, and the community is crucial to maintaining a strong pipeline of talent.
Our public technology co-op helps unions articulate the unique benefits of their joint Apprenticeship and Training programs through engaging, informative campaigns. We assist you in crafting clear, compelling messages that resonate with prospective apprentices and their parents, emphasizing the career opportunities, hands-on experience, and long-term benefits of joining your training programs.
By highlighting success stories, showcasing the career paths of current members, and illustrating the tangible impact your training has on the community, we help you build trust and excitement around your apprenticeship programs. We also ensure that this message reaches beyond prospective apprentices to parents, educators, and community leaders who influence career decisions.
Through targeted digital marketing, community outreach, and strategic communication, we ensure that your apprenticeship and training programs are recognized as valuable pathways to success—both for individuals and the broader community.
With our support, your union can attract the brightest talent, strengthen community ties, and secure a sustainable future through top-notch training and education.
Position Your Union as Forward-Thinking on Climate Resilience and Sustainability Initiatives
Unions play – and will play – an increasingly pivotal role in shaping the future of sustainable development and climate resilience in their communities. Positioning your union as a leader in these initiatives not only strengthens your reputation but also ensures that your members are at the forefront of developing industries driving this global transformation.
Leading on Climate Resilience and Sustainability: We help unions position themselves as forward-thinking leaders in climate resilience and sustainability initiatives. By highlighting your union’s expertise in renewable energy, energy efficiency, and environmentally conscious construction practices, we ensure that contractors, developers, and communities see your members as essential partners in building a sustainable energy future.
Through strategic communications tools and digital outreach, we showcase your union’s involvement in cutting-edge projects, whether it’s solar installations, green infrastructure, or retrofitting buildings for energy efficiency. We help articulate the long-term economic and environmental benefits your union brings to these initiatives, reinforcing your commitment to sustainability.
By embracing sustainability, your union not only drives positive change but also secures new opportunities for growth in sectors that are expanding rapidly due to climate concerns.
With our support, your union can confidently position itself as a visionary leader, committed to making a lasting impact on both the industry and the environment.
Identify Organizing Opportunities in the Most Time and Cost-Effective Manner Possible
We know that identifying and pursuing new organizing opportunities is essential for the growth and strength of your union. However, doing so in a time and cost-effective manner is critical to ensuring resources are used wisely while maximizing impact.
Efficiently Identify Organizing Opportunities:
We will help you implement data-driven strategies that uncover and identify organizing opportunities efficiently and effectively. By leveraging the latest technology, we help you pinpoint areas with high potential — whether it’s within underserved sectors, emerging industries, or unrepresented workers.
We streamline the process by offering targeted outreach solutions to sectors that minimize time and costs, ensuring your union can focus on the most promising opportunities without stretching resources too thin. Our systems are designed to quickly gather and report on “real-time” insights, enabling your union to respond proactively and strategically.
From initial identification to successful onboarding, our cooperative supports every step of the organizing process, empowering your union to expand its membership base while maintaining a strong return on investment.
With our expertise, your union can identify and seize organizing opportunities faster and more effectively than ever before—without compromising on quality or efficiency.
Announce Upcoming Work Opportunities to Members and Stakeholders
By ensuring timely communication, you can mobilize your workforce and maximize the potential for job placements that benefit both your members and the communities they serve.
Our public technology co-op offers unions powerful tools to announce upcoming work opportunities efficiently and effectively. Whether it’s longer-term large-scale projects, new construction, or specialized work or redos, we will help you get the word out to your members quickly through multiple channels—including email, SMS, or print, directing them toward secure online portals.
Our solutions make it easy to organize and disseminate critical information ensuring that your members and contractors have access to the latest job opportunities as they become known. We also enable you to segment your communications, so that the right opportunities reach the right people, increasing the chances of a successful match.
By streamlining the process of announcing work opportunities, we help your union stay ahead of the curve, keeping your members engaged and ready to take on the next big project.
With our support, your union can reinforce its role as a valuable resource for both your workforce and your industry partners.