Target Outcomes
Many in the technology community share our concern that the rapid deployment of advanced technologies in the current ecosystem. poses serious risks and can exacerbate existing societal challenges . Mark Surman, an open internet activist and the president and executive director of the Mozilla Foundation, is a leading advocate for trustworthy AI, digital privacy, and the open internet. According to Mr. Surman, “Market capitalism in today’s digital realm has led to a small number of large players who are driven by profit. These companies hold all the cards, and governments lack the expertise to regulate effectively.” We share these concerns and strive to be part of the solution by developing and applying technology in the public interest, for the communities and clients we serve. Expected Outcomes : Given the reality of the above challenges, we will work with you to enable your organization to achieve the following benefits: Deliver Secure Messages: Ensure secure, ongoing communication with your primary constituents, in a complex and varied ecosystem amid a sea of both information and misinformation.Become a Beacon of Clarity: Establish your organization as a clear and authoritative voice within your jurisdiction or area of public service and expertise. Build trust within your core communities. Leverage Your Expertise: Utilize your organization’s industry expertise and institutional knowledge while mitigating the effects of turnover. Achieve Gains for Labor Unions: Use technology to increase jurisdictional and industry market share without raising communication costs. Remember, there are no “non-members,” only ” prospective members.” Wherever Possible : Simplify We build and maintain software that simplifies and automates many administrative tasks. Our systems are designed for flexibility and administrative ease of use. Specifically, we will make it easy for anyone on your staff to post updates, including text, links, and images, using a web browser format that resembles a word processor. Where appropriate, we will recommend third-party or other services that can assist, after evaluation and explanation. Please get in touch to start the discussion about your particular technical and communications needs today
Why Choose UWS
Consider the impact, for better or worse, that rapid technological development is causing , right now, on your organization and operations. Impact on one system or workflow frequently implies disruption or, at minimum, unforeseen consequences in additional areas. In many instances, smaller, resource-challenged organizations have not begun to consider the many ways in which technological change is impacting or could impact their operations and fulfillment of agency or organizational mission. Let’s try to get our arms wrapped around this. If you feel the following are or could be important factors in your criteria in working with a technology vendor, please check out the links on this page and also, review our Services and Capabilities section Specific technical questions? please contact us directly asap. Proven Expertise We’ve managed large-scale training programs, helping public workers, apprentices, and their families ,in partnership with Labor Unions, stay ahead of the technology curve with next-gen skills. In addition we have trained hundreds of office administrators to streamline routine tasks and add even greater value to their organizations, while being respectful of any client constraints and not adding administrative headaches. Because of our unique professional experience and partnerships, we recognize that office administrators are the heart beat of your day to day operations and workflows and are on the front-line of technological implementation. Cybersecurity and Risk Mitigation: We equip your staff to recognize and respond to phishing attempts and other security threats, reducing risks to your union, agency, or non-profit. Ongoing Operations Support: We help unions, PFSAs, and non-profits maintain smooth operations through continuous support and training. Up-to-Date Technological Training: We ensure that your staff has the latest skills to maximize efficiencies and improve performance by implementing next gen technologies at a pace that makes sense for your teams and organization. Combatting Disinformation: Our educational programs and solutions help members identify reliable information sources in an increasingly nuanced communications environment, ensuring decisions are based on facts and truth. Efficient and Effective Recruitment Tools: We provide affordable tools to help you recruit top-tier candidates and apprentices. Your Partner In Sustainable Union and Agency Growth: Our comprehensive training, recruitment, and tech-risk mitigation strategies will help you build a workforce ready for the future. Ready to Secure Your Union’s, or Agency’s Future with Training, Recruitment, and Risk Mitigation?Contact us today to learn how our programs can help protect your organization, expand your recruitment efforts, and provide the ongoing support needed for long-term success.
Why Choose UWS
In an often confusing and complex technology market place, you will have many choices and decisions to make, Click here to learn why working with our Collective is one of the best decisions you can make right now
Benefits to Labor Unions
Drive Member Engagement We understand that strong member engagement is the cornerstone of any successful local union. Whether your union works in a particular industry or trade, or bargains with a public utility, or some other large or public employer, our services are designed to help you drive member engagement by making it easier for your members to stay connected, informed, and actively involved in any variety of union sponsored events and activities. Increase Attendance at Local EventsWith our tailored communication tools, you can boost attendance at local meetings and events by sending timely reminders, offering easy RSVP and event registration options, while delivering event details directly to members’ devices and social accounts. Our user-friendly platforms ensure that no one misses out on important union activities, making it easier to engage your members on a regular basis. Whether it’s a general membership meeting, a training session, workshop or a political or community event, we help you get the word out efficiently, affordably, and effectively. By making engagement convenient and accessible, our public technology co-op empowers your union to create stronger connections with your members, fostering a sense of community and participation that drives long-term success. Increase Jurisdictional Share in Markets that are Overly Saturated In competitive and saturated markets, standing out and expanding your union’s jurisdictional market share is often a challenge. To assist in this effort, we equip unions with the tools and strategies they need to gain an edge over non-affiliated competitors, ensuring your members and contractors identify and secure more work opportunities. Expand Market Share in Lower Density AreasNewer industries and opportunities may require innovative strategies in addition to solid organizing principles. Additionally, our solutions enable you to “stay ahead” of emerging trends and opportunities, positioning your union and signatory contractors as forward-thinking go-to providers of skilled labor in energy-efficient projects, renewables, and infrastructure upgrades. We help you effectively communicate your jurisdictional advantages, ensuring your union’s presence is felt even in the newest or most crowded markets. Our public technology co-op provides unions with data-driven insights and advanced communication strategies that highlight the unique value your members bring to every project. By leveraging our tools, you can craft compelling messaging that resonates with the key decision-makers in your region—whether it’s local governments, commercial developers, or key industry stakeholders. With our support, your union can increase its market share, help secure more and better contracts, and help ensure that the work stays local, within your jurisdiction, where it belongs. Announce and Publicize Success Stories that Highlight Your Impact on Projects and the Community Every success story deserves to be told. We provide labor and trade unions with the tools to effectively announce and publicize their achievements. Showcasing the positive impact your union has on projects and the communities your members live and work in is a powerful way to strengthen your reputation and build pride among your members while gaining support from the public at large. Whether it’s completing a major project, leading an innovative energy retrofit, or making a difference in the local community, we help you craft compelling narratives that highlight what your union brings to the table. From creating engaging site content and social media campaigns to producing professional newsletters and press releases, our solutions ensure your successes reach the right audience—whether it’s your members, contractors, or the broader community. By shining a spotlight on your contributions, you not only boost your union’s profile but also demonstrate the value your members deliver to every project and neighborhood they touch. With our expertise, your union can celebrate its wins, attract positive attention, and reinforce its position as a leader in both the industry and the community. Highlight the Value Provided by Members and Trained Apprentices to Contractors, Developers, and Owners We understand the importance of showcasing the expertise and value that your unionized workforce and trained apprentices bring to every project. By effectively communicating this value to contractors, developers, and project owners, you ensure that your union remains their first choice for accessing high-quality labor at competitive bids. Demonstrate Value to Key Jurisdictional Industry Stakeholders Through tailored messaging, targeted campaigns, and strategic communications, we help you illustrate how your union’s workforce contributes to the success of area major projects—delivering quality, reliability, and efficiency every time. By leveraging digital platforms, we assist you in crafting and distributing compelling case studies, testimonials, and project showcases that emphasize the value your members bring to the table. We also ensure that these success stories are seen by the right people—contractors, developers, and owners—reinforcing the message that your union is a trusted partner in building the future. With our support, your union can effectively communicate the advantages of hiring your members and apprentices, helping your signatories secure more contracts and build lasting relationships with key stakeholders in the industry. Leverage Various Channels (Including Social ) to Drive Non-Affiliated Firms and Workers Toward Your Union Reaching your audience requires more than just a website. We help unions leverage a variety of channels—including social media, email marketing, and digital campaigns—to ensure your message reaches the right people and drives them back to your union. Our public technology co-op helps unions engage with contractors, developers, project owners, and members through strategic use of social media and other digital information and platforms. By crafting compelling content and strategically distributing it across multiple channels, we ensure that your union’s message resonates with your target audience. From increasing your social media presence to driving traffic to your website or other key resources, we use proven strategies to enhance your digital footprint. Whether it’s showcasing success stories, promoting training programs, or highlighting your members’ expertise, we help guide your audience from awareness to action—bringing them directly to the source: your union. By using data-driven insights and consistent messaging, we can course-correct and amplify your reach and ensure that your union remains top of mind for those making critical decisions in your industry. Identify New Market Entrants and Consistently Highlight the Value and Benefits of Affiliation Staying competitive
The Imperfect Technology Marketplace
As technology evolves and accelerates, especially at its current pace, it causes complexity, impacting your organization’s ability to fulfill its mission. Without a proper technology mitigation strategy, your organization faces significant management and planning uncertainty. This, in turn, creates risk. Imperfect mitigation strategies, technical or otherwise, are more likely to occur under circumstances of what Public Administrative theorist, Nobel Prize-winning economist, and Turing Award winner Herbert A. Simon termed “bounded rationality.” The key here is this : the greater the complexity of the decision, the more uncertainty is involved, and therefore the greater the impact will be on your organization. For example, things can become complex in a company or organization where an individual’s “optimal” choice may not align with the optimal choice for the company or organization. To clarify further, decision-makers are bound by their environment, which asks them to prioritize the needs of the organization over their own. Bounded rationality is sometimes a “necessary imperfection” when we understand decision-making as part of a network.(The Decision Lab). Improving communication by incorporating diverse disciplines in your decision-making can help mitigate this uncertainty. Our collective’s services are designed to address this specific challenge, providing you the necessary tools and guidance needed for better decision-making and organizational outcomes. Learn More About the Consequences of Making Decisions in An Environment of “Bounded Rationality” here To reduce uncertainty in your technical projects and decision-making, get in touch with us here.
Technology, Made Manageable and Understandable
The UWS Process : Our goal is to make the complex manageable and understandable so that you can make better decisions about technology to better serve your members, customers, end users, and administrators . We strive to ensure that every person who works with UWS and every person who interacts with you and your site feels they are contributing to, and belonging to, something extraordinary. Understanding Your NeedsWe evaluate where you are on the technology curve and collaborate with your team find affordable solutions that align with your organization’s top priorities. We aim to integrate these solutions with your current tools and workflow while being respectful of any client constraints. A Commitment to Ongoing SupportWe prioritize relationships over transactions. Our team is always available to answer your questions and resolve any “sticky” issues. If we don’t have the answer, we’ll find someone who does. In critical situations, like public emergencies or disruptions (such as during COVID-19), we respond with urgency and attention, ensuring your organization continues to operate smoothly. Expertise You Can Trust, Confidentiality You Can Rely OnAs Communications Workers with government and public administration experience, we are trained to prioritize the confidentiality of Personally Identifiable Information (PII). We leverage our knowledge to help you build on your strengths, while addressing communication and technology challenges with precision and care. The UWS DifferenceOur process simplifies technology and technological decision-making so you can focus on what matters most—your mission. Let us help you integrate new systems, reduce complexity, and empower your team with tools that truly work for them, without disrupting existing workflow. Together, we’ll create a technology environment that is easy to understand, manage, and scale as you grow. Ready to make technology work for you?Contact us right away to discuss how we can help you turn complex technology into an asset for your organization.