At the core, the commercial internet relies on cloud-based computing. This requires a specific “digitization” process for your communications that must then be delivered securely through various modern channels. Use surveys conducted by Pew Internet Research demonstrate the diversity of these channels and how their usage varies significantly by age and other significant demographics. Moreover, the usage of these channels evolves over time, as does their signal to noise ratio.
Links and images in social media must anchor to something more durable. Typically, that “something” is a site – your site – that optimally acts as the primary gateway to your organization. It is here where the action takes place, making it critical to identify what each of your primary constituents and visitors is looking for and need when they arrive at your site. Therefore, it must be deliberately designed and built to meet the needs of its varied audiences and stakeholders, as well as providing your staff the mission-critical info they need to do their jobs and execute your organizational strategy. This underscores the importance of careful, systematic evaluation and planning.
We ensure that your messages are delivered securely to the right person, at the right time, through the correct channels. The critical success factor is this : The technical and content requirements for secure message delivery through these channels evolve constantly and must be monitored and maintained.
Many organizations do not currently have the requisite expertise or frankly, staff resources to effectively perform this function and may lack the knowledge to vet and choose the right combination of firms that embody these capabilities.
A “one to many” broadcast-type communication is no longer the norm and, in many cases, is no longer possible.
We assist clients in digitizing their communications and ensuring their enduring and timely messages are carried through these channels securely.
To learn more about secure and timely message delivery across your key communications channels, or if you have a specific communications challenge or question for our team, please get in touch here. To learn more about the necessary steps around effective message transmission click here.